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Earth Month Campaign

April | 2020

At an environmental organization like Keep Indianapolis Beautiful (KIB), Earth Month (and especially Earth Week) is often the busiest and most crowded time for generating content. Typically, KIB would have tree plantings, volunteer projects, and lots of calls to action, but COVID-19 had other plans.

In the matter of two weeks, our two-person marketing team had to entirely shift our planned messaging for the entire month of April. This including conjuring a campaign from thin air, remotely directing videos, and generating daily illustrations (see gallery below) to accompany an eco-friendly action. 

For Earth Week, we also build out a themed resource page that had new information for each day of Earth Week. See that page here.

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