Luur Design was approached by Deflecto in 2013 to explore expanding their product line in the craft and hobby sector. After conducting thorough user research, the Luur team worked with the client to brainstorm hundreds of ideas. Ideas went through many iterations of refinement, resulting in a handful of concepts that were pushed to market. 

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To finalize these concepts the Luur team went through sketches, primitive prototyping, and storyboarding. We also worked closely with the manufacturing team overseas to develop final prototypes and ultimately spec out final colors and textures.

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This program led to eight utility patents over the course of the last five years and a beneficial long-term client relationship. The Custom Caddy was one of the most successful early projects in this program.