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Motorola Pet Line

Luur Design | 2013–15

Luur Design was approached by a Motorola brand licensee to introduce their technologies into the pet electronics industry. Over a few years we developed a pet training collar, and then a whole training system.

This project required working closely with the client and manufacturer. As pet lovers, we loved the opportunity to introduce a humane and effective training system that could bring pets and their people closer.

The family includes an ultrasonic speaker that allows pet owners to create pet-free zones in their home, gently correct excessive barking, and execute remote training strategies. From sketching on paper to designing the packaging and point-of-purchase display, the Luur team designed this product all the way through.

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