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Resolute Endurance


Cycling coach, Ryan Knapp, began to take on more clients in 2020 and needed to formalize his practice into a brand to help market himself and grow his business. Ryan approached me with the name "Resolute Endurance" and an open mind.

Together we explored his goals for the company, his branding needs, and what market and aesthetic to which he aspired. Through brainstorming sessions we took visual queues from the data he uses for training, block color used in the industry, and simple, abstract shapes evocative of both bicycle geometry and mountains.

The final deliverables included logo files, a style guide, and merchandise production. As Ryan continues to grow his practice, we hope to add a social media presence and website for his athletes.

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