Logos and Visual Identities
Logos and visual identities are first impressions. A message, personality, and intent all need to be conveyed in a matter of seconds. It's the most important and recognizable image that an organization puts forward—it's what we put on hats, signs, business cards, T-shirts, and pint glasses.
Regardless of whether you're refreshing a 15-year-old logo, branding an event series, or starting a new business, your logo needs to communicate in an effective, simple, and comprehensive way.
I've had the pleasure of working with a number of organizations and partners to develop identities for projects, events, businesses, products, and coalitions.
Resolute Endurance
Ryan Knapp | 2020
Cycling coach, Ryan Knapp, took on more clients in 2020 and needed to formalize his practice into a brand to help market himself and grow his business. Ryan approached me with the name "Resolute Endurance" and an open mind. See the results.
Beer GardIN
Keep Indianapolis Beautiful | 2019
Keep Indianapolis Beautiful (KIB) is obsessed with native plants. Working with various partner breweries in Indianapolis, KIB set out to inspire beers that included native plants as ingredients in their beer. The KIB team (mostly the beer enthusiasts) compiled a list of native plants and this visual identity to incentivize breweries to take up our challenge... It was a delicious (albeit self-serving) success. More coming soon.
